Our Mission

To extend the range of membrane filtration to enable effective, reliable and affordable treatment of the world’s most challenging waters for use, recycle or reuse.


Our vision is to introduce a new paradigm of smart membrane filtration that will enable global water sustainability in our lifetime.


Water Planet sells the world’s first smart membrane products, which enable the most cost-effective, reliable solutions for industrial water reuse. Ultrafiltration is the key to growing the water reuse market, but fouling drives cost up and reliability down, such that most industries cannot afford to reuse their water.

We deliver a new generation of membrane materials and controls that go beyond conventional membrane technologies.

  • More robust, easy-to-clean membranes that tolerate exposure to extreme fouling, temperature and chemical conditions.
  • More advanced controls that adapt and adjust in real-time to optimize membrane flux maintenance via backwashing and cleaning.

Water Planet sells the world’s first smart membrane products, which enable the most cost-effective, reliable approach for treating the most challenging waters.

  • PolyCera® membranes: Robust & easy-to-clean ultrafiltration (UF) membranes. PolyCera membranes are 5 to 10 times less expensive than ceramic membranes and can treat waters that are impossible for commodity polymer membranes.
  • IntelliFlux® controls: Intelligent, self-adaptive ultrafiltration controls. IntelliFlux controls require no changes to existing membrane filtration equipment, which means no capital equipment investment, and deliver up to 20% cost savings.

Our customers enjoy up to 40% lower operating cost when deploying both PolyCera membranes and IntelliFlux controls – even on the most challenging waters.

Awards & Accolades

In business since 2011, Water Planet is recognized among the most innnovative global leaders in delivering breakthrough water treatment membrane products.


Water Planet Named Breakthrough Water Technology Company of the Year


Water Planet CEO ranked #4 on WWi’s List of Top 25 Water Leaders


Water Planet awarded Winner of Water Technology Idol at Global Water Awards.


Water Planet was selected for Global Cleantech’s 2015 list of 100 Ones to Watch.


Water Planet Receives Oil & Gas Awards – West Coast Water Management Company of the Year


PolyCera® awarded Distinction for Technology Idol at Global Water Awards


Our customers represent both small and large organizations from multiple industrial and manufacturing sectors, including:

Oil & Gas Exploration and Production

Chemical Processing & Petrochemical Refining

Coal, Mineral, & Metals Mining

High Tech, Bio, Pharma & Healthcare

Dairy, Food & Beverage Processing

Municipal Water & Wastewater


Water Planet has an award-winning track record of delivering reliable and affordable water treatment membrane products for our customers and OEM channel partners. We have developed strategic relationships with key industry players who we support in delivering sustainable water solutions globally.


Water Planet’s management team is comprised of water industry veterans, sharing a common vision of saving the planet’s most valuable resource and delivering high performance, cost-effective solutions to customers around the globe.

Eric Hoek, Ph.D.

CEO / Founder

Dr. Eric HoekDr. Eric Hoek has over 20 years of experience in water treatment membrane technology research, consulting, commercialization and application. Dr. Hoek was the inventor of thin-film nanocomposite membrane technology and a co-founder of NanoH2O, which was later acquired by LG Chem. Dr. Hoek completed UCLA’s Anderson School of Management, Executive Program, General Business Management and Director’s Education & Certification in 2014.

Tom Flynn

SVP Finance & Administration

Tom Flynn possesses over 20 years of experience in finance and accounting within manufacturing & high technology environments. Prior to Water Planet, Mr. Flynn served as VP of Finance at NanoH2O previously headquartered in El Segundo, California, and later sold to LG Chem Ltd., TransDigm based Cleveland, Ohio, and FiberTech Polymers also located in Southern California. Mr. Flynn holds a BA in Accounting from Cleveland State University, and an MBA from Baldwin Wallace University.

Subir Bhattacharjee, Ph.D.

CTO / Founder

Subir Bhattacharjee, Ph.D.Dr. Subir Bhattacharjee possesses over 25 years of experience in water treatment research, consulting, commercialization and engineering. He previously served for 12 years as Professor of Chemical and Mechanical Engineering at the University of Alberta, Canada, ran an industry funded Canadian national research center in oil & gas water treatment, and was the founder and CEO of EnVivAqua a water technology startup in Canada.

Jonathan Nguyen

VP Production

Jonathan Nguyen brings over 15 years of experience in production and manufacturing to his role as VP of Production for Water Planet. Prior to joining the Water Planet team, Mr. Nguyen led production/manufacturing function at NanoH2O which was later sold to LG Chem Ltd. in mid-2014. Mr. Nguyen also previously led the production group Industrial Metal Supply in California’s San Fernando Valley. Mr. Nguyen holds a BA from Penn State University and an MBA from Kaplan University.


In 2010, the Deepwater Horizon spill in the Gulf of Mexico flowed for three months, releasing about 4.9 million barrels of crude oil into one of the world’s most important water regions. It remains the largest accidental marine oil spill in the history of the petroleum industry. An estimated 53,000 barrels per day escaped from the well causing extensive damage to marine and wildlife habitats and to the Gulf’s fishing and tourism industries.

Water Planet was intimately involved in helping to find solutions to this crisis, including skimming and separating the crude from the ocean water, and remediating the affected marshlands.

Through our work with the clean up teams, we built a deep level of expertise and experience alongside a clear sense of purpose. For more information about our work on the spill click here.

The knowledge gained as we developed, and deployed, our first stage technology to support the clean up laid the foundations for what is Water Planet, Inc. today.

Using technology and innovations to help save the planet’s water is the purpose that drives every member of our team.

We believe our products and solutions, including IntelliFlux® and PolyCera®, have an important role to play in the future of industrial, municipal, agricultural and personal water treatment.

However, it is clear that truly achieving global water sustainability is a grand challenge. It is this, that motivates us to take on the challenge and help save water for the planet.